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15 retailers selling stylish face masks

After the Centers for Disease Control and Prevention (CDC) recommended wearing a cloth face covering, our experts researched nine face masks worth buying because of the fabric used and the protection each one offered. Since then, many retailers are producing their own masks to fill this need, but not all fabrics are created equal at filtering virus particles.

For example, retailers like Anthropologie, Casetify, and Disney have shifted their focus to mask making, providing more stylish options for when you're out and about. It should be noted that none of these masks are medical grade and don't offer the best protection compared to thicker cotton masks, though they do make good cloth face covering or can be used as a cover for a medical mask for some pizzazz.

Here are 15 retailers that are now selling masksand whether their face coverings are actually worth buying based on fit and fabric type.

1. Old Navy

Old Navy recently released a line of face masks in both children and adult fits. The children sizes are currently backordered until June 7, while the adult sizes are completely sold out. These masks are sold in packs of five and are made of excess fabrics of Old Navy's popular itemsa.k.a. it will be a surprise for what patterns you get. Each mask is made of 3-ply woven 100% cotton poplin, which is breathable and offers a few layers of protection, which is good for daily use or as a covering.

Get the Variety 5-Pack of Triple-Layer Cloth Face Masks for Kids at Old Navy for $12.50

2. Disney

These adorable Disney patterns are currently on pre-order.

Yes, you can now purchase adorable masks featuring your favorite Disney characters like Baby Yoda, Mickey Mouse, Frozen, Black Panther, and more, which are currently only available for pre-order at the Disney Store. Even better, Disney will be donating one million cloth face masks to those in underserved and vulnerable communities across the U.S. that will be distributed and $1 million of the proceeds to MedShare. Each comes in a themed pack of four and follows the Food and Drug Administration (FDA) recommendations for non-surgical face masks, per Disney.

Get the Cloth Face Masks 4-Pack Set at Disney for $19.99

3. Anthropologie

These boho-chic masks are available from several brands.

The store that offers your favorite boho-chic clothing is also offering a selection of boho-chic face masks. The masks are made by brands like Sanctuary, Amadi, and Bunglo and start at $14. Masks vary in pattern, fit, layers of fabric, and the option for a filter pocket, but we recommend choosing the ones with more layers for optimal protection.

Get the Sanctuary Organic Cotton Reusable Face Masks, Set of 3 at Anthropologie for $24

Get the Amadi Floral Patterned Reusable Face Mask at Anthropologie for $14

4. Madewell

These popular masks sell out fast.

Madewell's masks were so popular that they immediately sold out when they were first released. Available in the similar plaid and houndstooth patterns, these masks are made with three layers of cotton and an included filter. Since each mask is constructed with leftover fabric, pattern and stock is limited.

Get the Three-Pack Non-Medical Face Masks at Madewell for $20

5. Lele Sadoughi

Get a mask that matches your headband.

Want a mask that's as cute as your headbands? Lele Sadoughi has got you covered. Its line of face masks actually matches their popular headbands, and are available for pre-order in both adult and children sizes and will ship on May 31. Each mask will feature a three-layer design with an opening for a filter pocket, though the filter is not included.

Get the Set of 3 Face Masks at Lele Sadoughi for $40

Get the Set of 2 Kids' Face Masks at Lele Sadoughi for $25

6. Casetify

These simple masks come with filters.

While we're obsessed with their personalized phone cases, Casetify is currently selling protective cloth masks. They have a simple, no-frills design and are made of cotton and come with two filters (that should be disposed of after each use). Even better, for each cloth mask purchased, Casetify will donate a surgical mask to a health worker in need via Direct Relief.

Get the Reusable Cloth Mask at Casetify for $15

7. Vera Bradley

Your favorite bag patterns in a mask.

For those who want a pop of pattern featured on their masks, look no further than these ones from Vera Bradley. These 100% cotton, non-medical face masks have two layers of fabric and feature your favorite Vera patterns. Plus, the retailer will donate 5% of net sales from these masks to the Coronavirus Response Fund for Nurses.

Get the Cotton Face Mask (Non-Medical) at Vera Bradley for $8

8. Alice + Olivia

These make great medical mask coverings.

The Staceface Protective Face Mask is selling for just $10 at Alice + Olivia, and for every mask sold, the company will donate one to communities in need. It features two-layers of jersey fabric and has the option to remove a layer of stitching for a filter.Although his mask may not be as effective, it's better suited for a medical worker who wants to cover their N95.

Get the Staceface Protective Face Mask for $10 at Alice + Olivia

9. Onzie

These masks are breathablelike yoga pants.

This popular yoga brand is using its leftover fabric to create "mindful masks" in a ton of fun patterns. Like Onzie's yoga clothes, the masks are stretchy, quick-drying and breathable, but are recommended as a mask cover. Plus, proceeds will be donated to healthcare workers across the U.S. through the Center For Disaster Philanthropy.

Get the Mindful Masks, 2-Pack at Onzie for $24

10. Uncommon Goods

These patterns were kid-designed and kid-approved.

For a face mask that kids will actually want to wear, try these kid-designed, rainbow themed ones from Uncommon Goods. Each features two layers of tightly-woven cotton and comes with a positive message sewn into the label. They're also available in children and adult sizes, and each purchase benefits NYC Health + Hospitals.

Get the Set of 2 Rainbow Face Coverings at Uncommon Goods for $25

Get the Children's Rainbow Face Coverings, Set of 2 at Uncommon Goods for $25

11. Paige

For every pack purchased, a pack will be donated.

Using its LA-based manufacturing facilities, Paige is partnering with LA Protects to produce non-medical masks and will donate a pack to those on the front line for every pack sold. According to Paige, these cotton masks have been created with CDC guidelines in mind. These masks only come in packs of four, using extra fabrics and materials, meaning there will be an assortment of colors and patterns.

Get the The Mask 4 Pack at Paige for $20

12. Caraa Sport

These masks are bendable for a better fit.

For a simple mask that still comes in a variety of colors, these masks from Caraa Sport are a solid choice. Available in packs of five, the masks are made with a nylon exterior and cotton interior and feature a moldable embedded wire for the perfect fit around your nose. The brand is also matching purchases with a donation to New York's relief efforts.

Get the Mask Pack Purchase at Caraa Sport for $25

13. Tom Bihn

These masks work great with glasses.

Not only do they make one of our favorite suitcases, but Tom Bihn has also designed a well-fitting mask, available for purchase. They feature two layers of fabric and have an adjustable nose clincher, which can help with glasses fog, according to one of my colleagues. For each mask purchased, Tom Bihn will donate one to someone in need.

Get the Reusable Cloth Face Mask at Tom Bihn for $13

14. Vistaprint

There's a pattern for everyone with these masks.

To stand out during your morning walks, these masks from Vistaprint are fun and bright. The patterns range from solids to playful and fun, and are available in kids and adult sizes. Featuring four layers, these masks are engineered with a Replaceable Filter System to block airborne contaminants and are made of 100% cotton. Plus, 10% of the mask sales will be donated to help small businesses.

Get the Vistaprint RFS Mask at Vistaprint for $18

15. Lucky

These cotton masks are made of leftover materials.

The brand behind one of your favorite pairs of jeans has also created cotton face masks available for purchase. These masks were made per the guidelines of LA Protects, and feature two layers of protection. Lucky will also be donating five masks for every pack sold to unhoused and low-income individuals in the LA area through community partners.

Get the 5 Pack Pleated Multi Cotton Face Mask at Lucky for $25

QUESTIONS:

1. Is this market a commodity? If not, explain what type of market it is. Draw a diagram that shows how a firm sees this market.

2. What drives the entrants into this market?

3. What will happen to the profits for the firms in this market in the long run? Explain the process that has to happen in a market such as this.

4. Describe another market of this type, then explain the process (essentially repeat questions 1 - 3 for the example that you provide).