FA-9.2:

We would like you to watch the video of the Financial Times, The DCF Dilemma. We would then like you to read the Top 3 Pitfalls Of Discounted Cash Flow Analysis presented by Investopedia .

Then, for each question below, write a short answer or approximately 200 words in length:

1. Think about a firms valuation process and take a step back. Do you believe it is more about models accuracy or negotiation and instinct?
2. Think about further issues with the DCF model that are not presented in the video. Discuss them.