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Fabricio is conducting a study to gain insights into teen consumer culture. The research involves the analysis of product reviews on an e-commerce website and

Fabricio is conducting a study to gain insights into teen consumer culture. The research involves the analysis of product reviews on an e-commerce website and interviews with semistructured questions. The sample size of the research is 10. On completion of the research, Fabricio plans to apply the findings to the targeted audience, the teens. Which of the following is true about the study (Please select the best answer)?

1. The techniques used by Fabricio are not suitable for measuring teen consumer culture
2. The techniques used by Fabricio do not yield data that are rich in quality
3. The semistructured format of the questions increases the duration of the study regardless of the sample size.
4. The semistructured format of the questions and the small sample size will significanty limit the researchers ability to generalize qualitative data to the population
5. The semistructured format of the questions and the small sample size enable the researchers to generalize qualitative data to the population

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