Facebook has recently changed the way its News Feed displays different types of content: Bringing People Closer Together

Publishers of news are extremely concerned about this change, as they now depend heavily on FB for traffic and heavily on advertising that is based on traffic to generate revenue, see Cheatsheet: The state of paying for news

Meanwhile advertisers such as P&G have concluded that the ability to target advertising on FB is an overrated capability: P&G to Scale Back Targeted Facebook Ads and are becoming more concerned about the effectiveness of FB ads and the quality of the content to which their ads are attached - P&G Cuts More Than $100 Million in 'Largely Ineffective' Digital Ads.

Please deliver a short paragraph describing what digital themes are relevant to these developments. A detailed analysis is not required; the goal is just to map how these markets are affected by digital themes involving value, cost, sustainability, etc.

links:

Bringing People Closer Together | Meta (fb.com)

Cheatsheet: The state of paying for news - Digiday

P&G to Scale Back Targeted Facebook Ads - WSJ

P&G Cuts More Than $100 Million in 'Largely Ineffective' Digital Ads - WSJ