Facebook, Inc. operates social media platforms globally. In May 2029, the company incurs the following operating costs related to its advertising services:

• Marketing and Advertising: $50 million
• Data Analytics: $30 million
• Content Moderation: $20 million
• Platform Development: $25 million
• User Support: $15 million

Required:

• Calculate the total operating costs for Facebook, Inc.
• Determine the cost per user served assuming 1 billion active users.
• Analyze the fixed and variable components of operating costs.
• Discuss the cost behavior of operating costs in the social media industry.
• Recommend cost management strategies for Facebook, Inc.