Facebook.com

Provide an introduction to the company, the needs/value they are serving, their target customer and the social media platforms they are utilizing. If they are using multiple platforms, list them here and evaluate one of them in the next section. 2) Evaluate the effectiveness of the social media platform you chose in building and maintaining customer relationships while providing information about the brand. 3) Evaluate the effectiveness of the company in creating customer engagement. How does their branding message align with the company's marketing mix? 4) Based on your observation, do you think social media is a positive return on investment for the company? Why or why not? 5) Use at least two resources . Use specific examples to support your points. Include a link to the social media platform you are evaluating.