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Faced with headquarters' desire to add a new product line, Stefan Grenier, manager of Bilti Products' East Division, felt that he had to see the
Faced with headquarters' desire to add a new product line, Stefan Grenier, manager of Bilti Products' East Division, felt that he had to see the numbers before he made a move. His division's ROl has led the company for three years, and he doesn't want any letdown. Bilti Products is a decentralized wholesaler with four autonomous divisions. The divisions are evaluated on the basis of ROl, with yearend bonuses given to divisional managers who have the highest ROl. Operating results for the company's East Division for last year are given below:Sales $ Variable expenses Contribution margin Fixed expenses Operating income $ Divisional operating assets $ The company had an overall ROl of last year considering all divisions The new product line that headquarters wants Grenier's East Division to add would require an investment of $ The cost and revenue characteristics of the new product line per year would be as follows: Sales Variable expenses Fixed expenses $ of sales $ Required: Compute the East Division's ROl for last year; also compute the ROl as it would appear if the new product line were added. Do not round intermediate calculations. Round your final answer to the nearest whole number. Present New Line Total ROI If you were in Grenier's position, would you accept or reject the new product line? Accept Reject Why do you suppose headquarters is anxious for the East Division to add the new product line? Adding the new line would increase the company's overall ROl. Adding the new line would decrease the company's overall ROI. Suppose that the company's minimum required rate of return on operating assets is and that performance is evaluated using residual income. a Compute East Division's residual income for last year; also compute the residual income as it would appear if the new product line were added. Present Nfw Line Total Residual income b Under these circumstances, if you wer
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