Fact Pattern: You are a newproducts consultant hired by Yummy, Inc., to provide guidance on a new vitaminandcaffeineenriched sports drink. lnp_ar_t_i_c_u_l_a[,_you_ are to adJLLce the company on both the naming and packaging of the new drink. The company's Chief Products Officer has told you that: Both Federal and state regulations require that the packaging of vitaminand caffeineenriched sports drinks must clearly disclose the product's ingredients and any potential health risks and it cannot include unsubstantiated claims about health benefits that may mislead consumers. These Federal and state regulations are likely to change relatively frequently over the next five years. The company brought the new sports drink to mange]; quicker than they had anticipated given recent moves by competitors. As a result, the company M to continue to tinker with the drink's ingredients over the next two years. Questions: What recommendations would you make regarding the name and packaging of the new sports drink? In answering this question, you should _t_al_<_e_ir_1_t_g_ac_c_9u_r_1_tl the materials covered in this module and following constraints: constraint name should it all be easy to remember. packaging as simple straightforward possible. consumers able quickly identify products its benefits i.e. are unlikely spend more than a few seconds perusing sports drink aisle at grocery store so marketing message clear company package g or they use plastic bottles cans packaged box container sold standalone items required disclosures on regarding ingredients safety conce ms potential health takemto account fact that federal state regulations likely change relatively frequently over next years. recipe of is continue two years>