Factors impacting consumer understanding do not include:

Select one:

a. Consumer brains orientation.

b. Point of purchase promotion.

c. Product involvement

d. Persuasion tactics.

Which one of the following does not represent marketing communication?

Select one:

a. Positions the product away from competitors to offer uniqueness

b. Increases product value by making aggressive advertisements.

c. Facilitates exchanges by targeting the brand to a group of customers.

d. Shares the brand meaning and unique difference with the target audience.