Factors Influencing Customer Decisions

Provide a detailed profile of your target segment using at least three (3) of the following categories:

• Geographic characteristics: e.g., location, region, poputation size or climate.
• Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
• Social and Psychological characteristics: e.g., culture, social class, lifestyli, motivation, attitudes, reference groups, beliefs.

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Situational characteristics: e.g., buying situation, level of involvement, market offerings, the frequency of use, brand loyalty.

B2B/organizational buying considerations: e.g.. individual factors, organizational factors.

business environment factors, types of complexity

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