FACTS:

1. You previously worked at Acme Smart Phone Games (ASPG). They created Wittle Pig, a tremendously successful video game. You were part of that team. The popularity of the game soared, and people were asking to buy commercial products based on the characters. No one at the company had any idea how to get products developed and available for customers. By the time they got some products out for sale, the popularity of the game had faded, and they didn't sell very much.
2. Your new employer has a team of 50 app developers, and a small marketing department that is located in a different building. Their job is mostly to get the finished games available on Android and IOS, and buy advertisements to solicit downloads.
3. Your company has not yet sold any commercial products for any games, though they have some nice company T-shirts with your own fun cartoon character logo.

ACTIVITY:

Create a part of the story that you feel would have an emotional hook for your leadership:

Novel

Create the part of the story that is novel; that tells your leaders something new or puts a new spin on it:

Memorable

Create a part of the story that is memorable and will generate continued enthusiasm about your plan: