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Fads are characterized by their (A) enduring nature that spans several generations (B) low rates of adoption by consumers (C) basic and distinctive modes of

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Fads are characterized by their (A) enduring nature that spans several generations (B) low rates of adoption by consumers (C) basic and distinctive modes of expression that seldom become unpopular (D) non-attainment of the last two stages of the product life cycle (E) unusually high sales and rapid decline

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