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Fairview Hotels and Spas is a multinational chain of hotels. It has been competing in the international market for years. It uses a corporate strategy
Fairview Hotels and Spas is a multinational chain of hotels. It has been competing in the international market for years. It uses a corporate strategy that requires expatriate managers to rely on expertise from headquarters, which is modified to accommodate local needs. In the context of the four international strategies proposed by Bartlett and Goshal, Fairview Hotels and Spas has
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