Faithful PC gamers are often annoyed by Apple commercials that claim that PCs are slow and unsuitable for the tech savvy among us$.$ PC gamers are often users of powerful computers that support hours of gaming that cannot be done on a Mac. They often reject Apple products as not being as good as PCs due to their limited customizability. The responses of these gamers are due to which psychological factor?

a$.$ Selection exposure

b$.$ Selective distortion

c$.$ Selective retention

d$.$ Selective enhancement