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Falcon Chocolates makes quality chocolate products and sells it products through a website. You work in Falcon's marketing department and your team has been tasked

Falcon Chocolates makes quality chocolate products and sells it products through a website. You work in Falcon's marketing department and your team has been tasked with developing new strategies to increase the company's internet sales. Using the data from last year, you found the following information:

75% of the transactions were conducted using Explorer as the web browser;

the time spent on the company's website was normally distributed with a mean of 7 minutes per transaction and a standard deviation of 1.3 minutes per transaction.

the amount spent was normally distributed with a mean of $72 per transaction and a standard deviation of $12.50 per transaction.

You assume this information has not changed this year.

Question 1 (1 point)

You are conducting several studies to understand the consumers better. You use different sampling methods depending on the purpose of the study: identify the sampling method used.

[1 point] To study the location of your consumers, you take a random sample of transactions from each province and territory.

Question 1 options:

a)

stratified

b)

systematic

c)

convenience

d)

cluster

e)

simple random

Question 2 (1 point)

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You are conducting several studies to understand the consumers better. You use different sampling methods depending on the purpose of the study: identify the sampling method used.

[1 point] To test a new product, you randomly select several cities across the country and survey individual consumers within the selected cities.

Question 2 options:

a)

systematic

b)

stratified

c)

convenience

d)

cluster

e)

simple random

Question 3 (1 point)

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You are conducting several studies to understand the consumers better. You use different sampling methods depending on the purpose of the study: identify the sampling method used.

[1 point] To study consumer satisfaction, you send a survey to every 10th consumer who purchased chocolates during a one month period.

Question 3 options:

a)

stratified

b)

simple random

c)

convenience

d)

systematic

e)

cluster

Question 4 (1 point)

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You are conducting several studies to understand the consumers better. You use different sampling methods depending on the purpose of the study: identify the sampling method used.

[1 point] To advertise your company, you set up taste-test booths at local shopping malls.

Question 4 options:

a)

stratified

b)

simple random

c)

convenience

d)

cluster

e)

systematic

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