False 11. Television (or You Tube ads) are best used to: * 1 point O Focus on the product not the setting O Create a brand image Describe benefits Explain the features of a product 1. Which of these factors are required 1 point to successfully launch a Blue Ocean Strategy-built product/service? Eliminate a value item competitors offer that customers will do without Reduce the costs of delivering value customers want Upgrade the existing value of competitors in your offering Create an item of new value compared to others