False Claims Through Advertising

1. This week is focused on marketing, brand protection, food protection, agribusiness and obesity. With these hyper-sensitive topics comes many ads and cures to rescue those with health concerns. For this ethical dilemma, you are legal counsel for Deceptive Markets, Inc. Using the articles listed under "False Claims to Making One Healthier, Richer, Younger - illegal" argue to the marketing vice president why it is 'ethical' to continue to publish suggestive and potentially harmful ads, which has allowed a company to profit. Remember, you must answer from the ethical lens and leverage ALL reading from the first five weeks.

Reference

False Claims to Making One Healthier, Richer, Younger--illegal

• 14 False Advertising Scandals That Cost Brands Millions
• Controversial Lollipop Ad Goes Up in Times Square
• FTC to Crack Down on Deceptive Weight-Loss Ads
• The fall of "anti-aging" skin care
• FTC Action Puts Deceptive Marketer Out of the Debt Relief Business
• Federal Trade Commission Act Section 5: Unfair or Deceptive Acts or Practices

2. Data is the new Gold

Emerging technology has assisted many cultures with securing their homes, allowing products to be bought online, and in many cases perform routine tasks, such as banking or video chat. However, technology companies, such as Amazon, has successfully used shopper habits to suggest relevant products, while other companies provide targeted ads. Should consumer privacy be considered second over consumerism or national security. Why or why not?

Reference

Data Protection

• Equifax Breach Exposed More Consumer Data Than First Disclosed
• The cost of data security: Are cybersecurity investments worth it?
• The ethics of Hacking 101
• US v Europe - a cultural gap on the right to be forgotten
• Tracking The Trackers
• What happens to your digital assets when you die?

Privacy

• Technology as a Threat to Privacy: Ethical Challenges to the Information Profession
• FDA medical device plan zeros in on cybersecurity, public-private partnership
• Ethics and advanced medical devices: Do we need a new approach?
• European Union hits Google with record $5 billion fine in Android antitrust case
• The 10 Largest Data Security Breaches of 2018 (So Far)