False Claims Through Advertising

This week is focused on marketing, brand protection, food protection, agribusiness and obesity. With these hyper-sensitive topics comes many ads and cures to rescue those with health concerns. For this ethical dilemma, you are legal counsel for Deceptive Markets, Inc. Using the articles listed under "False Claims to Making One Healthier, Richer, Younger - illegal" argue to the marketing vice president why it is 'ethical' to continue to publish suggestive and potentially harmful ads, which has allowed a company to profit. Remember, you must answer from the ethical lens and leverage ALL reading from the first five weeks.

References

False Claims to Making One Healthier, Richer, Younger--illegal

• 14 False Advertising Scandals That Cost Brands Millions
• Controversial Lollipop Ad Goes Up in Times Square
• FTC to Crack Down on Deceptive Weight-Loss Ads
• The fall of "anti-aging" skin care
• FTC Action Puts Deceptive Marketer Out of the Debt Relief Business
• Federal Trade Commission Act Section 5: Unfair or Deceptive Acts or Practices