Question
Family Security is considering introducing tiny GPS trackers that can be inserted in the sole of a child's shoe, which would then allow for the
Family Security is considering introducing tiny GPS trackers that can be inserted in the sole of a child's shoe, which would then allow for the tracking of that child if he or she was ever lost or abducted. The estimates, that might be off by
11
percent (either above or below), associated with this new product are shown here:
Unit Price: $129
Variable costs: $75
Fixed costs: $251,000
Expected sales: 10,200
. Since this is a new product line, you are not confident in your estimates and would like to know how well you will fare if your estimates on the items listed above are
11
percent higher or
11
percent lower than expected. Assume that this new product line will require an initial outlay of
$1.15
million, with no working capital investment, and will last for
10
years, being depreciated down to zero using straight-line depreciation. In addition, the firm's required rate of return or cost of capital is
10.1
percent, and the firm's marginal tax rate is
34
percent. Calculate the project's NPV under the "best-case scenario" (that is, use the high
estimatesunit
price
11
percent above expected, variable costs
11
percent less than expected, fixed costs
11
percent less than expected, and expected sales
11
percent more than expected). Calculate the project's NPV under the "worst-case scenario."
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