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Fantastic Florals, Inc. ( FFI ) produces exclusively handmade flowers by artisans from Indonesia. FFI quality products are unique and exclusive, and its target consumers
Fantastic Florals, Inc. FFI produces exclusively handmade flowers by artisans from Indonesia. FFI quality products are unique and exclusive, and its target consumers are women with uppermiddle to upperend incomes. FFI's competitive edge is that the products are handmade, unlike competitor's products. By this fact, the firm hopes to attract people that value the artistry of producing silk flowers. Since FFI products are mostly silk flowers and silk hair accessories, it considers itself to be in the retail gift market, although some consumers purchase the product for themselves.
The expected sales for the two products of FFI are shown below.
Sales in units
tableProduct Product $$
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