Fantastic Travels is a travel agent and has recently hired a consulting firm to develop new strategies. Which of the following outcomes from the consulting firm's SWOT analysis relate to "suitability"? I. The ability to provide customised itinerary for customers. II. The declining birth rate in Australia. III. The increasing prevalence of social media marketing on social media platforms such as Tik Tok and Instagram. IV. The high intensity of industry rivalry in the travel agency industry

a.I only

b.I and III

c.I and II

d.III and IV

e.II, III and IV