Question
Farris, et al. (2009) defines the frequency response function as the expected relationship between advertising outcomes (unit sales or sales revenue) and advertising frequency. They
Farris, et al. (2009) defines the frequency response function as "the expected relationship between advertising outcomes (unit sales or sales revenue) and advertising frequency". They then describe three of the most common response functions (where x = frequency of advertising exposure and y = advertising effectiveness):
Upside Trading (Pty) Ltd has a plan for a promotional campaign which is estimated to double their sales which are currently at R500 000. The cost of the campaign will be R250 000.
Calculate the promotional lift percentage. Round off to two decimal places.
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