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Fashion Inc. produces advertisements (ads) for clients using four types of electronic media: radio, regular TV, cable TV and telephone. Partial minutes of a media

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Fashion Inc. produces advertisements (ads) for clients using four types of electronic media: radio, regular TV, cable TV and telephone. Partial minutes of a media type may be purchased. The LP Solver Sensitivity output for the day is: Variable Cells Final Reduced Objective Allowable Allowable Cell Name Value Cost Coefficient Increase Decrease $B$11 Ads: Radio 0 -5.37 15.00 5.37 1E+30 $C$11 Ads: Local TV 150 0.00 15.00 1E+30 0.33 $D$11 Ads: Cable TV 91.6? 0.00 12.00 1.08 14 $E$11 Ads: Telephone 133.33 0.00 16.00 0.52 4.24 Constraints Final Shadow Constraint Allowable Allowable Cell Name Value Price R.H. Side Increase Decrease $F$14 Copywriter Time (min.) 800 3.03 800 214.3 423.1 $F$15 Finish Time (min.) 700 4.37 700 214.3 500 $F$16 Inspection Time (min.) 525 0.00 600 1E+30 ?5 Constraints Final Shadow Constraint Allowable Allowable Cell Name Value Price R.H. Side Increase Decrease $F$14 Copywriter Time (min.) 800 3.03 800 214.3 423.1 $F$15 Finish Time (min.) 700 4.37 700 214.3 500 $F$16 Inspection Time (min.) 525 0.00 600 1E+30 75 $F$17 Local TV Limitation total 150 0.33 150 75 150

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