Fast Ride Bikes manufacture bikes for use by all types of bike riders ranging from elite competition bike riders to general use bike riders. The company's board of management have decided all bikes are made with the highest quality materials possible which are sourced only from sustainable and environmentally focused suppliers. Further they have made significant investment in research to produce innovative bikes that will reduce the weight of bikes and produce self-generating-electrical powered bikes.

At present Fast Ride Bikes sales represent 5% of the bike sales market and they wish to increase this share to 10-15% in the next five years. Further they wish to be considered as an innovator within the elite performance bikes market. At present 8% of bikes require rework due to machinery issues in the production process.As many of Fast Ride Bikes employees are regular bike riders they regularly make suggestions for bike modifications and new styles of bikes for the development team to consideration for adding to the range of bikes being manufactured.

Required:

Applying these case facts prepare the Customer perspective and Internal Business Processes perspective portions of a balanced scorecard detailing:

a) A suitable objective for the Customer perspective and Internal Business Processes perspective for Fast Ride Bikes;

b) Propose a suitable performance measure for each of the two objectives stated in part (a); and;

Briefly explain the rationale for your choice of objectives based on case information and how performance measures will measure achievements towards perspective objectives.