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Fatburger, an American fast food chain, entered Pakistan with its traditional offerings of burgers, fries, desserts, and drinks to Pakistanis with beter-than-expected success in its

Fatburger, an American fast food chain, entered Pakistan with its traditional offerings of burgers, fries, desserts, and drinks to Pakistanis with beter-than-expected success in its first year. Fatburger's entry into Pakistan is an example of Product Development Market Development Equilibrium Market Penetration Diversification strategy

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