FB/Insta	TikTok	Google Search	Google Display
Impressions	41,600	30,825	2971	13,500
Clicks (Go to Site)	2,080	1,233	742	1,198
Made Purchase	104	37	52	12
Cost of Ads	$2,325	$1,700	$2,500	$975
Cost per Impression			XX
CPC	XX	XX	$	XX
Click Thru Rate	%	%	%	%
Conv. Rate (Sales)	%	%	%	%

Fill in the yellow-highlighted boxes for CPM, CPC, Click Thru Rate, and Conversation Rate.

What is the conversion rate for the entire campaign?

What is the total amount spent on advertising?

What is the Return on Ad Spend (ROAS) of the entire campaign?

Assume the shoes all have a profit margin of 60%. What is the Return on Marketing Investment (ROMI) for the entire campaign?