\fBranding Guide: The tailor make app is the first of its kind, and it gives users the ability to design and create their own clothing. It will also enable you to dress in the manner that you envision for yourself. Because the outfits will be made by hand and with affection by the tailor of this firm, we come up with the idea for this logo. Additionally, we chose neutral colors because they are easy on the eyes for the people who will be using it. OOO New Tab + K DCE USP & Tagline "Make your own clothes, Be your own style"ACTIVITY: VALIDATING YOUR APP CONCEPT: Research Questionnaire Create a set of Research Questions/Criteria that you will ask your target market (this would help you validate your app concept) 1. Rating the usability of your product as a whole (how likely will these people download your app; do they find it useful) 2. Check their understanding of the app (What features they like, dislike) 3. Get suggestions to improve the app (what features do they want to add)Situational analysis for the TAILORING APP Background The current global pandemic has caused a dramatic increase in the demand for tailored clothing. With people working from home, there is a growing need for comfortable, stylish clothing that can be worn both inside and outside the home. There is also a need for clothing that is easy to care for and does not require a lot of ironing or dry cleaning. Tailoring is a traditional industry that has been around for centuries. However, the current pandemic has created a new market for tailored clothing. There is a growing need for clothing that is both comfortable and stylish. In addition. people are looking for clothing that is easy to care for and does not require a lot of ironing or dry cleaning. The tailor make app is a revolutionary new app that enables users to design and create their own clothing. This is the first app of its kind and it provides users with a unique and convenient way to dress in the manner that they envision for themselves. The app is perfect for those who want to express their own personal style and for those who want to have a one-of-a-kind outfit that is made specifically for them. The Tailoring app will solve the problem of finding stylish, comfortable, and easy-to-care-for clothing. Collaborators The Tailoring App will be created by a team of designers, developers, and testers. The team will work together to create the app and make sure that it is of the highest quality. Customers The target customer for the Tailoring App are people who are interested in fashion and want to be able to design their own clothing. The target market for this app are also people who have trouble finding clothes that fit them perfectly. This includes people who are plus-sized, petite, or have irregular body shapes. In addition, the app will also be appealing to people who want to be able to express their personal style. The app will be easy to use and will be affordable for everyone.Competitors The main competitors for this app are online custom clothing companies such as eShakti. Indoching, and Blacklapel. These companies offer similar services to Tailoring App. but they do not have the same focus on personalization and style. Context In terms of the context. Tailoring App is launching at a time when there is a growing demand for custom and personalized clothing. This is due to the increasing popularity of social media, which has made it easier for people to share their personal style with the world. In addition, the rise of the Internet of Things has made it possible for people to order custom-made clothes from their homes. The context in which this app will be used is mainly on people's phones and computers. It will be available for download on both iOS and Android devices. Provide information on why you want to develop this app Fashion and tailoring is a multi-billion dollar industry globally with the United States being the largest market. In 2018, the US market was valued at almost 400 billion dollars. The industry is projected to grow at a rate of 3-4% annually in the next 5 years. The fashion and tailoring industry is an ever-growing one with a lot of potential. In 2020, the global fashion industry was worth an estimated $2.5 trillion, and it is projected to grow to $3 trillion by 2030 (Gazzola, 2020). The industry is driven by a number of factors, including the increasing disposable income of consumers, the changing demographics of the world population, the rise of social media, and the increasing importance of self-expression. This industry is very competitive with new brands and designers emerging every day. There are many established brands that have been in the industry for decades. The key to success in this industry is to have a unique selling proposition. Problems the app will solve There are a number of problems that the tailor make app can solve. First, it can help to democratize fashion and make it more accessible to a wider range of people. Second, it can provide a more personalized and unique experience for users. Third, it can help to reduce the environmental impact of the fashion industry by allowing users to create their own clothing from sustainable materials