\fDescription Case Study: Cereal bar manufacturer Carman's kitchen offers premium cereal bars in five different flavours under the brand name "Carman's". Despite being a small firm, Carman's kitchen has managed to get about 210% market share in the cereal bars category, which is dominated by larger players such as Kellogs and Uncle Tobys. Carman's kitchen is pursuing an aggressive growth strategy and is planning to use price promotions extensively. The company has hired you as its marketing consultant to help identify the best price promotion strategy to pursue. Carman's has identified four different price promotion strategies that it can offer. Details of these strategies are given in the table below. Regular price of Carman's cereal bar is S? and its regular margin (contribution per unit) is $4. Carman's has to cover any additional cost that the retailer will incur in running the promotion. Strategy Promotional price Weekly retailer cost per store 10% price reduction 20% price reduction 10% price reduction with end of aisle display $6.30 $500 20% price reduction with feature in weekly I $5.60 $1200 catalogue To evaluate which of these strategies is effective, Carman's conducted field experiments in four stores (one strategy per store) of a major Australian supermarket chain during the past 26 weeks. In these field experiments, one of the four promotions was offered in weeks 1114 and the category sales (in units] and Carman's brand market share were observed for 10 weeks prior to promotion and 12 weeks after promotion. Immediate post-promotion dip was observed for 2 weeks following the promotional period, after which sales returned to its baseline value or persisted higher than the baseline value. The provided Excel file contains the weekly category sales and brand market share for the 10 week pre- promotion period, 4 week promotion period (highlighted in light green) and two week immediate post- promotion period (highlighted in dark green). Long-term average weekly category sales and average weekly brand sales (recorded for the 10 weeks after the immediate postpromotion dip period) are also given in the data. You can assume that the four experimental stores are com parable in terms of their store characteristics as well as the demographic characteristics of their customers. Your task is to evaluate the net effect of promotion taking into account any retailer's cost and long-term impact on category sales and brand market share; and recommend the best promotion strategy for Carman's. Discuss your intuition for the observed results and providejustification for your recommendation