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feasibility analysis on the following business, using primary or secondary researchto support your decisions, and include information about the research in your appendix section. Meal

feasibility analysis on the following business, using primary or secondary researchto support your decisions, and include information about the research in your appendix section.

Meal Planning Company

You are preparing to open a new small business: a meal planning and delivery company - but with a twist. YOU need to research meal prep companies and come up with the twist: that is, a competitive advantage over the companies in the marketplace today.

Description and details of the business: As a meal planner, you would:

  • Interview your customers as to their likes/dislikes/allergies
  • Create a list of ingredients
  • Create step-by-step recipes for your customers to follow
  • Explain the nutritional value of the meals to educate your customers
  • Explain to them how they are saving money by sticking to your meal plans
  • Purchase the necessary ingredients
  • Prepare and package all the necessary ingredients for each meal
  • Deliver the uncooked, prepared ingredients to your customers

  • Market research and demographic research
  • Ideas / pricing / etc
  • Consider that itcouldbe to a particular audience; a particular type of meal; add-ons; pricing differentiation - and more.

Remember theproposed business so you have the liberty of making decisions / assumptions (that you explain) and you may make decisions about the company (such as the type of food, etc) and so on. Plan that the business will start up inMI (research hint!)

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