FedEx Corporation

a) Define the firm's industry. In your definition identify who are the major customers and competitors in the industry. What are the alternate ways in which the industry could be defined and why did you choose not to work with those alternate definitions? Some of your firms may be in multiple industries - identify the corporate strategy your firm is following, and then focus on the business which is the most important for the firm. b) What are the key trends in your firm's industry environment that will provide opportunities and threats for the firm in the future? How will these trends affect the future performance of your firm? c) Perform a detailed five forces model analysis for the firm's industry that you have defined and predict how each of the five forces will change in the future. Make sure that you strongly support and justify all your conclusions. Also, predict the current and future profitability of the industry. d) Research your firm. Utilizing the Resource Based View and the VRIN Framework, what do you believe are the core competencies of your firm and its key competitors? Which of these core competencies could stop providing a source of competitive advantage for your firm in the future? What new core competencies could emerge in your industry