Question
FedEx Corporation (FedEx) and Lalamove are both logistics and delivery companies. FedEx has employed 547,000 employees, whilst Lalamove has 1,400. For the same products or
FedEx Corporation (FedEx) and Lalamove are both logistics and delivery companies. FedEx has employed 547,000 employees, whilst Lalamove has 1,400. For the same products or services, small and large companies typically charge different prices.
(a) Justify the best pricing method for FedEx, and for Lalamove.
(b) If FedEx needs to increase its prices in responding to market changes. Explain the price increase strategies that FedEx can adopt.
(c) How FedEx can respond if Lalamove lowers its prices?
Step by Step Solution
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Step: 1
Part a Justify the best pricing method for FedEx and for Lalamove FedEx Given FedExs large size and extensive global reach a CostPlus Pricing Strategy could be most beneficial for them This method inv...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
