Fenty Beauty Audit

• Does the analysis change your impression of the company's social media presence?
• We used a snapshot of followers/likes - what other metrics might be particularly important in this case?
• How well does their social media fit with their overall brand?

Reference Fenty Beauty Audit:

Link1: https://docs.google.com/document/d/1gm7W9Ihxtwj_271_lIJwXHa1aLLd3GDU9wrltb9knXI/edit?usp=sharing(Links to an external site.)

Link 2: https://docs.google.com/spreadsheets/d/1tkfJVi0wQ4hICHhXUc1pG9LW-xxj2SEWa33ldEs5F64/edit?usp=sharing

Sample Answer:

Great choice by using Fenty Beauty. Honestly, I was pretty surprised to see the metric results for the amount of likes/post per follower. I expected a company with such a big following like Fenty, to get better engagement from its followers. Especially Instagram with how many followers they have. I guess because of Instagram's newer algorithm a lot of posts can be missed and at the rate of speed in which they post. I feel as though from the light research I did with the links provided in the spreadsheet, I feel as though Fenty's content on their social media platforms does fit their brand. Though I hope down the road they can build their user engagement even further. Great work, everyone!