Fernando is concerned about an intersection near his house that has been the cause of a few minor accidents in the neighborhood. Cars tend to speed at the turn and collide with vehicles approaching from the other direction. Fernando decides to request the Traffic Committee Board of his neighborhood place a stop sign at the intersection, but he is aware that they are generally not very receptive to inputs from the residents. Which of the following subject lines is most likely to ensure that his audience listens to his arguments?

A) "The dangers of intersection number 12 are being overlooked by the committee" B) "Reasons why intersection number 12 is dangerous and requires immediate action" C) "Arguments on the importance of a stop sign at intersection number 12" D) "Proposal to place a stop sign at intersection number 12" E) "Urgent requirement of a stop sign in our neighborhood"

Frieda and her friends are debating over the kind of food that is most popular amongst their generation. Frieda says that since most of her friends love Chinese food that Chinese food must be the most popular. Which of the following common logical fallacies has she committed that renders her argument weak?

1) Weak analogy 2) Appeal to popularity 3) Hasty generalization 4) False cause 5) Appeal to ignorance

Which of the following is an example of psychological description?

1) "Imagine relaxing on your recliner and the aroma of Ramirez Dark Roast coffee rising from your cup." 2) "Buy our Ramirez Dark Roast coffee today to enjoy a 30% Christmas discount." 3) "A cup of Ramirez Dark Roast coffee is all you need to get you through the day." 4) "Get one free packet of Ramirez Dark Roast coffee when you buy two 200 gram packets." 5) "Our Ramirez Dark Roast coffee is carefully handpicked from our coffee plantations in Sao Paulo, Brazil."

Fund-raising appeals require limited strategy and information in order to achieve their primary and secondary purposes.

True

False

The body of a fund-raising message must prove that the problem is massive and cannot be resolved.

True

False

In written direct requests, it is important to put the request, the topic of the request, or the question in the body of the message instead of in the subject line.

True

False

An orphanage recently held a campaign under the banner "Give today, help our tomorrow". The campaign was organized through posters and social media. Each day a page was dedicated to one of the children and spoke of the life of the child and that child's hobbies, likes, and dislikes. The page concluded with a plea to the audience to help sustain the child's needs. Which of the following did the organization use in their message?

1) Psychological reactance 2) Emotional appeal 3) Appeal to popularity 4) Appeal to authority 5) Fear appeal

Which of the following is a way to build one's credibility?

1) By appealing to popularity 2) By appealing to authority 3) By being factual and reliable 4) By using psychological reactance 5)By exaggerating details

Francisca works for Global Aid, a non-profit organization. She is composing a letter to raise funds from their supporters for a campaign on climate change. In the body of the message, she writes, "According to the Stanley Climate Reports, climate change will leave a billion people homeless by 2012." Which of the following does this statement in the body of the message prove?

1) The problem of climate change can be solved. 2) The problem of climate change deserves attention. 3) Global Aid organization can resolve the issue. 4)Global Aid will use funds wisely for the campaign. 5) Global Aid is in critical need of funds.

The most appropriate situation for a direct request pattern to be used is when:

1) an audience is not convinced or is doubtful about an issue. 2) an audience tends to agree easily to a request. 3) an audience's anticipated reaction is negative. 4) an audience is more likely to read all the messages that are received. 5) a task is difficult for an audience to undertake.