Ferrero Dove Kit Kat Godiva Cadbury Haigh's Lindt Mars Hershey's Average Follow on 100% % Buyers No of Purchase social of users loyalty media Ferrero 35.0 11 6 7 6 5 15% 29% IN 3.4 6 10 4 2.9 9% 18% Dove 32.0 11 5 6 3.1 8% 15% Kit Kat 28.0 6 6 - NON 2.9 8% 32% Godiva 21.0 10 5 7% 6 4.0 6% Cadbury 17.0 NN 7% Haigh's 15.0 3 3.0 11% 9% Lindt 13.0 5 2.1 3% N 5% Mars 9.0 3 2 2.1 0% A 1.8 0% 7% Hershey's 7.0 2 3 2 3 2 2 2 4.3 3.5 3.4 3.1 2.1 2.8 20% Average 5.5 5.0 4.9 2.5 14%