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FF Web Services is a company, located in Phoenix, Arizona, US , that offers cloud computing services to its clients. In the most recent year
FF Web Services is a company, located in Phoenix, Arizona, US that offers cloud computing services to its clients. In the most recent
year the companys growth rate has dipped significantly. The Chief Executive Officer CEO ordered an investigation which found that
all new potential clients require stronger security software than the company currently offers for their cloud computing. The
companys business analysis team approached a number of vendors that offer security software for cloud services. They have
decided that among these, the best option was Megabowl Defense, which uses machine learning algorithms to identify abnormal
behaviour and threats on the cloud server. They also think that FF Web Services has the capacity to develop its own inhouse
advanced security system. However, they are uncertain whether this will be cheaper.
The CEO has asked the business analysis team to provide a recommendation between three options: buy software from Megabowl
Defense at $ million onetime cost; develop its own software at $ million onetime cost; or stay put ie do nothing and accept the
decline in growth.
The business analysis team is preparing a business case that is considering the next five years. If the company stays put and
accepts the decline in growth, its projected revenue will be $ million over the next five years. If the company purchases Megabowl
Defence, its projected revenue will be $ million over the next five years. If the company develops its own software, its projected
revenue will be $ million if the security that the inhouse software offers is as strong as Megabowl Defence. However, if the inhouse software is weaker than Megabowl Defense, the projected revenue will be $ million, and if it is stronger then the projected
revenue will be $ million. There is a chance the inhouse software will be as strong as Megabowl Defense and a
chance it will be weaker. Lastly, the remaining probability, is that it will be stronger.
i Construct a decision tree to represent the decision problem, including noting probabilities and outcomes.
ii By conducting the appropriate analysis using your decision tree, what should the business analysis team recommend to the
CEO?
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