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Milestone Two: Market Research Data You have conducted some market research for style and size of products 1you want to use to launch your business.

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Milestone Two: Market Research Data You have conducted some market research for style and size of products 1you want to use to launch your business. The market research has indicated the following sales price ranges will be optimal for your area depending on style of products you choose to sell: 0 Collars on With pricing at $20 per collar, you can expect to sell 30 collars per day. on With pricing at $24 per collar, you can expect to sell 25 collars per day. a With pricing at $23 per collar, you can expect to sell 20 collars per day I Leashes on With pricing at $22 per leash, you can expect to sell 23 leashes per day. on With pricing at $25 per leash, you can expect to sell 23 leashes per day. :3 With pricing at $30 per leash, you can expect to sell 13 leashes per day. 0 Harnesses on With pricing at $25 per harness, you can expect to sell 25 harnesses per day. :3 With pricing at $30 per harness, you can expect to sell 22 harnesses per day. on With pricing at $35 per harness, you can expect to sell 20 harnesses per day. Additionally, you will need to compare your breakeyen points for the following target prots for each area of your business to determine your prices: I Collars o Break-even a 5300 target prot each month or $500 target prot each month 0 Leashes o Break-even or $400 target prot each month or $500 target prot each month o- Harnesses D Break-even or $500 target prot each month or 5550 target prot each month Remember that all break-even and target points must be in whole units {we cannot sell a partial unit]. Round up when calculating partial units to ensure costs are coyered. Excel tip use RDUNDUP function \fMilestone Two - Break-Even Analysis COLLARS LEASHES HARNESSES Sales Price IE! 5 - 5 - Fixed Costs 5 5 5 Contribution Margin 5 5 5 BreakEven Units [round up} _ _ Target Profit 5 300.00 5 4-00.00 5 500.00 BreakEven Units [round up} _ _ Target Profit 5 500.00 5 600.00 5 650.00 BreakEven Units [round up} _ _

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