Fictitious Company that imports scoter accessories from China to Canada

Create a sales and marketing strategy. Describe each market segment and outline the organizations strategy for gaining competitive advantage, the product or service positioning, and the marketing mix (4 Es or 5Ps). This section must cover ecommerce, branding, and sales channels and include an action plan. You must incorporate at least five credible sources in your submission.

Possible elements of the marketing mix include: Product strategy Pricing strategy Positioning strategy Place or distribution strategy Promotions or communications strategy Customer journey strategy Selling strategy

Action plans are important because they enable strategies to be implemented. Your action plan must identify specific tasks that will be accomplished and resources that will be deployed to achieve your strategic objectives.

General Assignment Guidelines

a. Produce a well-written marketing strategy that reflects both descriptive and analytical abilities. Develop approaches that meet the needs of your target customer profiles and provide a real action plan to ensure that your strategies can be put in practice (use valid market research to support your strategic planning).