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Fierce competition in the media industry is forcing a TV content provider to expand its service to newest desktops and mobile devices while standardizing the

Fierce competition in the media industry is forcing a TV content provider to expand its service to newest desktops and mobile devices while standardizing the user experience. What content delivery approach should the provider consider?
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Unify content delivery using a cloud, leveraging simple content display capabilities shared by all user devices.
Develop a thin-client variant for each device type, and display the content centrally using a mainframe.
Link all user devices to a grid computing platform that allows for efficient content sharing.
Set an individual delivery method for each device type, leveraging each devices individual capabilities.

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