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Figure 1 1 - 2 represents the four approaches to selecting an appropriate price level Box B represents which approach? Select an approdmate price AB

Figure 11-2 represents the four approaches to selecting an appropriate price level Box B represents which approach? Select an approdmate price AB CD Customary Above, , of below market leader Price Figure 11-2 Multiple Choice profit -oriented approach results -oriented approach cost -oriented approach demand - oriented approach competition - oriented approach44: Chapters 10 and 11
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Select an approximate price level
Tarest pror
Torguticitar
onsentes
Customary
Standard markup
Skimming
Taroetr
Above, at, or
Cost-plas
betow marke
Experience curve
Penatrition
" prester
Pricelining
or inwestmeal
oddeven
target
Buncie
Yeld managemen
Figure 11-2
Multiple Choice
profit-oriented approach
results-oriented approach
cost-oriented approach
demand-oriented approach
competition-oriented approach
Me
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