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FIGURE 12.1 The Two Culture-Building Roles of a Company's Core Values and Ethical Standards Foster a work climate where company personnel share common and strongly

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FIGURE 12.1 The Two Culture-Building Roles of a Company's Core Values and Ethical Standards Foster a work climate where company personnel share common and strongly held convictions about how the company's business is to be conducted. A company's stated core values and ethical principles Provide company personnel with guidance about how to do their jobs-steering them toward both doing things right and doing the right thing

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