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Figure 2 was one of the famous smartphone in year 2013-2016. Research in Motion (RIM) is the company that makes Blackberry phones. Blackberry mobile phones
Figure 2 was one of the famous smartphone in year 2013-2016. Research in Motion (RIM) is the company that makes Blackberry phones. Blackberry mobile phones had gone downhill compare to the iPhones and Androids since 2016. These are dominating the world market and have become the future of the world market. In 2020, you and one experience senior engineer from Androids have been appointed as the design and operation manager in RIM and are ask to work hand in hand to rebuild the Blackberry brand. Figure 2: One of the Blackberry model i) As a startup, describe TWO (2) disadvantages of the Blackberry mobile phones design that contributes to the downhill of it back in 2016. Hint: compare with IPhones and Androids [2 marks] ii) Analyse the strategic management for this need. Outline the Strengths, Weaknesses, Opportunities and Threats (SWOT) which later to be presented to the top management. 14 marks iii) Explain the most effective layout to be set in the production floor based on the type of operating system you and your team have selected. 14 marks Total: 10 marks)
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