Figure 6.1 in your textbook shows the three levels of product. How would you describe the augmented product of your car/SUV/truck? (or of a car/SUV/truck you would like to own). Please use no more than 2 bullet points for your answer. 1 mark. 2) Why is living room furniture considered a shopping product for many consumers? Please use no more than 2 bullet points for your answer. 1 mark. 3) Idea Generation is the first step in New Product Development. Why is Idea Generation so important? Please use no more than 2 bullet points for your answer. 1 mark for 1 valid reason. 4) Service Intangibility means that customers of a landscaping company cannot see their landscaped lawn and gardens until after the service is completed. How might a landscaper use their office headquarters & appearance of their staff members (workers) to deal with this issue? Please use no more than 2 bullet points for your answer. 1 mark.