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Figure 6-2: Simple Test for Marketing Communication Effectiveness Please elaborate on how well you think the IMC campaign tradeoffs you identify meet the test discussed
Figure 6-2: Simple Test for Marketing Communication Effectiveness Please elaborate on how well you think the IMC campaign tradeoffs you identify meet the test discussed in chapter 6. Please address al
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Management
Authors: Robert Kreitner, Charlene Cassidy
12th edition
1111221367, 978-1285225289, 1285225287, 978-1111221362
