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Figure 6-2: Simple Test for Marketing Communication Effectiveness Strategic Brand Management - MKTG 655 Please elaborate on how well you think the IMC campaign tradeoffs
Figure 6-2: Simple Test for Marketing Communication Effectiveness Strategic Brand Management - MKTG 655 Please elaborate on how well you think the IMC campaign tradeoffs you identify meet the test dis
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Operations Management Sustainability and Supply Chain Management
Authors: Jay Heizer, Barry Render, Chuck Munson
12th edition
978-0134163512, 134163516, 134130421, 978-0134130422
