Fill in the blanks. 1. is that function concerned with planning and implement ting the conception, pricing, promotion, and distribution of products or services that will satisfy the firm's objectives. 2. _ is a plan for getting products and services into the hands of the customers in a timely, cost effective, and appropriate manner. 3. The output of market strategy planning is the firm's. 4 is the particular market segment the firm wishes to serve. refers to the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. 6. In setting the price, the primary consideration is 7. The method of primary research consists of gathering data by interviewing people. refers to the individual firm's sales as a percentage of the total sales in a specific market. 9. is a method of forecasting sales that consists of obtaining opinions regarding future sales volume from one or more executives, 10. The possible sources of secondary data are government agencies, libraries andII. Fill in the blanks before each item in column A with the corresponding left in column B. B A A. a firm which sells to a broad 1. marketing strategy spectrum of buyers 2. market strategy planning B. plan for getting products and services into the hands of customers 3. mass market company C. to develop a marketing mix that is appropriate for the company 4. target market D. products, price, promotion, place 5. purpose of target marketing E. what is charged for the product offered for sale 6. controllable variables F. any form of paid, nonpersonal presentation of ideas, goods, or services 7. price G. making products available in the right quantities when customers want them 8. advertising H. observing the results of changing one variable in a situation while holding all other conditions constant 9. place I. a particular market segment the firm wants to serve 10. experimental method J. an activity which seeks to find attractive opportunities and develop profitable marketing strategies