Question
Fill in the entire chart. Media Campaign Total Cost to run advertising. Total estimated audience CPM A $3,000 1,000,000 B 200,000 $50.00 C $48,000 $8.00
Fill in the entire chart.
Media Campaign | Total Cost to run advertising. | Total estimated audience | CPM |
A | $3,000 | 1,000,000 |
|
B |
| 200,000 | $50.00 |
C | $48,000 |
| $8.00 |
D |
| 10,000,000 | $40 |
1b) C.A.T.S company is looking to advertise on TV with a standard CPM of $50.00 for their big 2021 Christmas sale. The Marketing team budgeted the advertising cost to $1,250,000. How many people are expected to watch the ad this year?
1c) At this Raptors game it has been estimated that an ad shown will be seen by 4,000,000 people across Canada. If the CPM is $25 how much will this national audience spot cost?
1d) GOT prequal is coming out starting with the first 3 episodes. Episode #1 -13% of the target market watched, Episode #2 -5% of the target market watched and for EP #3 only 3.5% of the target market watched. If 2 ads were run per each episode, find the GRP.
1e) If the first 2 episodes of Dexter in 2019 had a total GRP of 138 (or 138%) AND if in episode #1 25% of the target market watched, 21% for episode #2, how many commercials were run each episode if the same number of commercials were shown for both episodes?
1f) The GRP for the final Raptor game when they won the championship was 166 (or 1.66). If Ikea showed 2 commercials during the game, what % of that specific target audience in Ontario (males 18-34) watched the game that night?
1g) What was the interest rate, using simple interest, if a net profit of $60,000 was earned on an original investment of $200,000 in 3 years?
1h) What was the interest rate, using compound interest, if a net profit of $60,000 was earned on an original investment of $200,000 in 3 years? (Hint FV=$260,000)
1i) What was the interest rate compounded annually, if a net profit of $78,000 is earned each year (at the end of the year) for 4 years, on an initial investment of $200,000?
1j) How many units (approximately) did a company sell if they have 24% of the $4,500,000 industry sales and the average unit price is $108.00?
1k) What is the total market share of the Widget Industry, if one company in that industry has 8% of the entire market on sales of $840,000?
1l) Willowdale Hockey sticks sold 35,000 hockey sticks in 2018 Ontario at an average price of $70.00. If the entire market for hockey sticks in Ontario is $24,500,000 on sales of 2,500,000 sticks, what is the UNIT market share of Willowdale Hockey sticks in 2018?
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