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Four Perspectives FINANCIAL objectives Measures Targets Initiatives "To succeed financially, how should we appear to OUS shareholders? CUSTONER objectives Measures INTERNAL BUSINESS PROCESS Objectives Measures Targets Initiatives Targets Initiatives "To satisfy "To achieve our vision how should we appear to Vision and Strategy Shareholders and customers what business Gustomers? must we excel at?" LEARNING AND GROWTH Objectives: Measures! Targets Initiatives "To achieve our vision, how will we sustain our ability to change and