Question
Fill out the mini-spreadsheet shown and use it to answer the following question. Your boss tells you that the company will not invest in another
Fill out the mini-spreadsheet shown and use it to answer the following question. Your boss tells you that the company will not invest in another marketing campaign unless the ROMI is 1.40 or greater. Determine what the minimum amount of new revenue generated will need to be in order to meet an ROMI target of 1.40
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Making Hard Decisions with decision tools
Authors: Robert Clemen, Terence Reilly
3rd edition
538797576, 978-0538797573
