Film Prioritization

$$ Purpose:

o Provide experience in using a project priority system

o Used in industry for many purposes

$$ Ranking job candidates, decisions within a project,

$$ Profile

o Film division for large entertainment conglomerate

o Main offices in Anaheim, CA

o Includes feature films, theme parks, home videos, television channel, interactive games,

and theatrical productions

o Steady growth over last $10$ years: last year revenues increased by $12\%$ to $$21\mathrm{.}2$B

$$ Film division generated $$274$M in revenues $($one year increase of $7\%)$

$$ Profit margin was down to $3\%$ to $16\%$ due to poor response to five major film

releases

o Engaged in negotiations to expand its theme part empire to mainland China and Poland

$$ Mission

o Our overriding objective is to create shareholder value by continuing to be the world$$s

premier entertainment company from a creative, strategic, and financial standpoint.$$

o Film division supports the mission by producing four to six high$-$quality, family

entertainment films for mass distribution each year

o CEO advocates that the firm take a leadership position in championing environmental

concerns

$$ Company $$Must$$ Objectives

o Every project must meet the must objectives of strategic priority to the company

$$ All projects meet current legal, safety, and environmental standards

$$ All film projects should receive a PG or lower advisory rating

$$ All projects should not have an adverse effect on current or planned operations

within the larger company

$$ Company $$Want$$ Objectives

o Want objectives are assigned weights for their relative importance

o Top management is responsible for formulating, ranking, and weighting the objectives

to ensure the projects support the strategy and mission.

$$ Be nominated for and win an academy award for Best Picture of the Year

$$ Create at least one new animated character each year that can start in a cartoon

or TV series

$$ Generate additional merchandise revenue $($action figures, dolls, interactive

games, music CDs$)$

$$ Raise public consciousness about environmental issues and concerns