Fims that compete in the global marketplace typically face two types of competitive pressure:

O pressures for global promotions and pressures to move down the efficiency frontier.

O pressures for labor skill enhancement and pressures to minimize economies of scale.

O pressures for cost reductions and pressures to be locally responsive.

O pressures for increasing investment and pressures to minimize consumer surplus.

O pressures for product standardization and pressures to move up the experience curve.